OUR STORY

A MESSAGE FROM THE FOUNDER

I wasn’t the smartest student in school, but I loved football and was the starting quarterback in high school — but it was wrestling that shaped my identity. For 15 years, the sport taught me discipline, toughness, and what it truly means to be Relentless.

My brother Dylan and I grew up with parents who pushed us to be our best. Our father taught us to dig deep beyond talent, and our mother supported us through every mentally tough stretch. Our grandparents showed up at every event with unwavering, Relentless support.

I became a Pennsylvania state medalist, and I had the privilege of watching Dylan achieve our dream and become a Pennsylvania State Champion. Year after year, the grind bonded us and built the mindset that still drives me today.

After wrestling together at Edinboro University (Division I), my journey led me into MMA, where I earned the name Shawn “Relentless” Reynolds. During my 2nd fight just two rounds after suffering a shattered orbital bone that required three plates and six screws I went on to have an undefeated record and win a Championship Belt. That moment defined what Relentless truly meant.

I entered the business world but decided the whole purpose of all of the days I got through, my purpose is to encourage to the world to do the same with their days. That’s why I created Relentless Watches: to honor people fighting their own battles, just like I did.

I wear my Relentless watch with pride, not because of what I’ve done, but because of what it reminds me of: Keep going. Never quit. One more round. One more day. My hope is that everyone who wears a Relentless watch feels that same strength whenever they check the time. Stay Relentless.

-SHAWN “RELENTLESS” REYNOLDS